Aurea CRM - the customer in the centre

Aurea CRM is the heart of Aureas Customer Engagement Solutions and offers all functions for successful customer acquisition and comprehensive support.

Originally founded in 1988 as update© in Vienna, this CRM solution has always been a leader in mapping processes in

  • Marketing, sales and service. Especially the
  • industry-specific processes for industry, consumer goods or the pharmaceutical industry are a particular strength of Aurea.
  • The solution also includes other components such as marketing automation,
  • Tools for mapping customer journey and customer segmentation
  • and many more CRM instruments

The tools of AUREA CRM all pursue the goal of optimally accompanying interested parties and customers in all interactions.

Aurea has been owner-managed since 1998 and is growing continuously. Most recently through the targeted acquisition of Jive, a "collaboration" provider - with a sales volume of $500 million.

AUREA CRM is offered as SaaS solution as well as onPremise.

Sales volume

800 Mio $ 

Staff members





SYNERGY has been implementing Aurea CRM since 1999. With 150 consulting years in total, SYNERGY is one of the closest partners as well as the most experienced Aurea connoisseurs and is recognized as a competence leader in the "community".

Our consultants have responsibly implemented more than 500 CRM projects. We support numerous companies in national and global worldwide projects, some of them for 19 years.

Partner since


Years of experience



> 500

Why choose Aurea CRM ?